Berger Funds’ concerted push into the variable annuity and variable life sub-advisory market appears to be paying off. The Denver-based firm added two carriers to its list of clients in December and within the last year has increased its visibility in the market, becoming a regular exhibitor at National Association for Variable Annuity conferences.

"We have been out in the annuity marketplace for the last five or six years, but we’ve focused more on it in the last 12 to 18 months and done such things as taken a higher profile at the NAVA conferences," said Dave Mertens, senior VP of institutional marketing and sales.

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