A name change, some more offerings, even an upcoming memo to advisers: these are just a few modifications Betterment is making to expand its platform and address concerns from its decision in June to temporarily suspended trading the morning after the Brexit vote.
Betterment Institutional is now Betterment for Advisors, says Tom Kimberly, the platform's general manager. "It states our mission and what we're about more clearly," Kimberly says. "We think it sends a clear signal to the market about who we work with."
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