For more than a year, LPL Financial examined different options on how to bring robo advice capabilities to its IBD network. In the end, they decided on BlackRock's digital platform.
Among the convincing factors, says LPL executive Robert Pettman, were confidence in BlackRock's technology and its brand - echoing the sentiments of other major institutions that have partnered with the asset management giant's robo, FutureAdvisor.
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