BoA to Promote Retirement Planning on ATMs

Bank of America will begin promoting its retirement products and services on its automatic teller machines in January, expanding on its print and Internet advertising campaign launched earlier this month, sister publication ATM&Debit News reports.

BoA has the largest ATM network in the nation, consisting of 18,633 machines, but only about 10,000 of BoA’s ATMs will carry the ads in five markets: Boston, Chicago, Los Angeles, New York and San Francisco.

Industry experts say banks are behind asset management firms in retirement savings, but they are optimistic they can catch up.

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Money Management Executive
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