Bank of America has launched a campaign around socially responsible investing that is designed to enhance products and services available to a growing segment of clients concerned with value-based investing.

“One of the most pronounced trends we’ve seen in recent years is the call for wealth to have a productive impact on our environment, our communities, and our society broadly , in addition to earning an investment return,” said Andrew Sieg, the head of the global wealth and retirement solutions at Bank of America Merrill Lynch, in a statement. “This program offers opportunities for a wide range of investors with diverse interests and beliefs to help meet this need.”

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