Broadridge Financial Solutions has launched Broadridge Fluent, a new service that aims to significantly improve communications between financial services firms and their customers via marketing, transactional and regulatory communications.
Broadridge Fluent builds upon existing Broadridge print mail and e-delivery services to support communications across a variety of channels, including firm websites, advisor portals, and emerging digital mail services.
“Advances across tablet and mobile devices, software applications, and data connectivity have led to changes in how consumers talk with friends, read books, watch movies, and listen to music,” stated Doug DeSchutter, president, U.S. Regulatory and Digital Communications at Broadridge.
“And the same shift is happening with mail and traditional brand-based communications. Financial services firms have a terrific opportunity to embrace these advances, engage consumers using the channels of their choosing, and ultimately make communications much more effective and efficient.”