Cake Financial Thursday introduced a $99-a-year automated service that attempts to tailor a mutual fund portfolio to an investor’s existing holdings, salary, age and desired retirement age by showing them lower-cost, less risky and better-performing choices.

It’s easy to use, as investors can just plug in their existing accounts at any major brokerage using their existing usernames and passwords for those accounts. Immediately after inputting that information, even without subscribing to the service, the proprietary algorithm, based on data on 18,000 funds across 70 investment categories, grades the funds in an investor’s portfolio, indicates whether the fees are too high and, if so, in a dollar amount, how much Cake Financial could save.

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