Now that the fiduciary rule is real, Cetera Financial Group expects to see more deals like the one it struck this week with a firm that dropped its own broker-dealer to join Cetera as an office of supervisory jurisdiction.

HBW Partners and all of its 55 advisers nationwide are making the move, CEO Barney Hellenbrand said in a statement. The Simi Valley, California-based firm has $820 million in assets under management.

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