The CFP Board has extended its Lets Make a Plan advertising campaign by two years, citing better-than-expected results in raising public awareness of the CFP brand.
The news was announced in a "business update" webinar for CFP certificants. The event, which immediately followed a board meeting, marked the first public address to CFP holders by the boards directors since a controversy arose in September over fee-only claims by wirehouse advisors on the CFP Board's website. The campaign urges members of the public to find CFPs by searching their profiles on the site.
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