© 2019 SourceMedia. All rights reserved.

Disruptive Innovation Creates Opportunity

Sponsor content from

TECHNOLOGY ADOPTION HAS ACCELERATED...
Several factors serve to quicken the pace of innovation and fuel future acceleration.

Today’s disruptors operate in an increasingly connected world, building out new capabilities while benefiting from previous investments in processes and digital infrastructure. At the same time, consumers are increasingly comfortable with technologies and processes that allow companies to interact with customers instantaneously and adapt rapidly to changing market demands. Investing in technology stocks entails specific risks, including the potential for wide variations in performance and unusually wide price swings, both up and down. Technology companies can be affected by, among other things, intense competition, government regulation, earnings disappointments, dependency on patent protection, and rapid obsolescence of products and services due to technological innovations or changing consumer preferences.

Length of Time to Reach 1 Billion Users

…RESULTING IN UNPRECEDENTED MARKET CHANGE.
Investors must separate winners from losers as technology transforms the global economy.

Innovative companies are leveraging technological advantages to disrupt industries and take market share from more traditional players. Facebook, Microsoft, Alphabet, Amazon, and Apple, for example, experienced extraordinary revenue growth in the current economic cycle, helping them capture enormous market value that supplanted a number of “old economy” stalwarts.

Revenue Today vs 2009 (Revenue in $Billion)
Market Cap in Billions

AN ACTIVE, SELECTIVE APPROACH IS KEY.
Active management and in-depth research can help put investors on the right side of change.

Because it invests broadly across an industry, sector, or index, a passive investment approach may fail to isolate a small number of companies leveraging disruptive innovation to win market share and build revenues. Market sectors that experience the greatest disruption offer the greatest potential benefit from careful research and effective stock selection.

Russell 1000

KEY TRENDS ARE DEEPENING AND EMERGING.
Innovation will continue to drive rapid change—and change creates opportunity.

Many disruptive companies are leveraging their access to superior client data analytics, artificial intelligence, and other technologies to expand their easily scalable business models and to strengthen their long-term competitive advantages. New technologies and processes are emerging with the potential to upend or render obsolete even the most entrenched business models.

TRowe eCommerce Online chart
TRowe AI IOT chart

Important Information
The trademarks displayed are the property of their respective owners. T. Rowe Price is not endorsed, sponsored, or otherwise authorized by or affiliated with any of the trademark owners represented by trademark owners herein.

MAU: Monthly Active Users

Copyright © 2018 FactSet Research Systems Inc. All rights reserved.

Revenue Growth Chart: Companies represented based on largest market capitalization as of 6/30/18.

Market Capitalization Chart: Companies highlighted in blue represent technology companies.

Frank Russell Company (Russell) is the source and owner of the Russell index data contained or reflected in these materials and all trademarks and copyrights related thereto. Russell® is a registered trademark of Russell. Russell is not responsible for the formatting or configuration of these materials or for any inaccuracy in T. Rowe Price Associates’ presentation thereof.

T. Rowe Price Investment Services Inc.

For reprint and licensing requests for this article, click here.