After spending much of the past two years repairing its balance sheet, E-Trade Financial Corp. plans to spend this reevaluating its customer base in an effort to shift to more long-term investors from its traditional base of active traders.

“We plan to increase our investment in our brokerage business,” Robert Druskin, the New York company’s interim chief executive officer, said in a conference call Wednesday evening. “We want to enhance our suite of products and tools to attract quality brokerage accounts.”

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