Eaton Vance Corp has hired Bob Cunha as Managing Director of Marketing and Distribution Strategy, responsible for leading Eaton Vance's marketing efforts across all distribution channels, including the company's brand positioning and media relations efforts.

He is also responsible for the development and implementation of data-driven sales and marketing processes to support Eaton Vance's investment products and services. Cunha is based in Boston and reports to Matt Witkos, president of Eaton Vance Distributor.

Prior to joining Eaton Vance, Cunha was a principal at Market Metrics, a market research firm focused exclusively on advisor-sold investments and insurance world-wide.

"Working with Bob as a consultant, we have benefited greatly from his insights and data-driven marketing expertise," stated Witkos. "As a member of our team, Bob will further our intelligent distribution efforts and help Eaton Vance to improve our sales effectiveness."

Eaton Vance and its affiliates managed $255.1 billion in assets as of March 31.

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