Vienna, Va.-based software company Eloqua, known for its marketing software, released Eloqua Asset Management, which it touts as the first-ever platform of marketing software aimed at institutional asset managers, mutual fund wholesalers and marketers in the financial services sector.

The marketing automation program is designed to help institutional salespeople and other asset management marketers deliver personalized messages to fund managers, financial advisers and their consultants. The software also includes best-practice templates, work-flow processes, and includes SmartStart Asset Management, a program that helps asset management marketing professionals implement marketing campaigns in one to three days.

One added service—the software can help customers comply with Securities and Exchange Commission regulations because a copy of every communication—whether sent by wholesalers, institutional sales or marketers—is saved and archived for audit purposes. Within the program, all email communications are sent via branded Internet providers.

"In building out a software program to serve the asset management industry, we recognized that customer goals are different," said Eloqua CEO Joe Payne, in a statement. “Asset management marketers care about expanding a wholesaler's business, increasing assets under management, and improving relationships with financial advisors, fund managers, and consultants.”

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