Vienna, Va.-based software company Eloqua, known for its marketing software, released Eloqua Asset Management, which it touts as the first-ever platform of marketing software aimed at institutional asset managers, mutual fund wholesalers and marketers in the financial services sector.

The marketing automation program is designed to help institutional salespeople and other asset management marketers deliver personalized messages to fund managers, financial advisers and their consultants. The software also includes best-practice templates, work-flow processes, and includes SmartStart Asset Management, a program that helps asset management marketing professionals implement marketing campaigns in one to three days.

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