Fund managers in emerging markets are increasingly paying attention to environmental, social and corporate governance factors, according to research by Mercer.

With $300 billion under management, sustainable investment management assets in emerging markets now represent 10% of all assets managed there. Fifty billion of that is in funds specifically labeled as sustainable investments, and the remaining $250 billion is in funds that practice sustainable investing.

While managers in emerging markets often have a deeper understanding of social issues than their counterparts in developed nations, often they don’t know how to use their proxy voting power, noted Danyelle Guyatt, head of research in Mercer’s responsible investment unit.

Mercer believes that if socially responsible investing is practiced in emerging markets, it can go a long way toward reducing poverty in those regions.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.