Fidelity Investments is offering a series of fee waivers and price reductions on its custodial platform for independent advisers and their customers beginning Oct. 1 that cover a wide range of services including technology, transition costs, custody and online equity trading. And rather than offer an interim, short-term discount, Fidelity says it is trying to position its platform as offering long-term value through these discounts and ongoing IT upgrades.

The discounts include a 10% to 35% reduction on the annual service fees for the Oracle CRM application on Fidelity WealthCentral. Also, a 50% discount in 2010 and 2011 on the annual cost of Advent’s APX-hosted multi-custodial platform.

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