As part of a new push to attract institutional money for pension funds and endowments, Fidelity Investments will launch a dozen new products aimed at this market over the next 18 months and expand its research analysts supporting these products, the Financial Times reports. Fees will be structured much like those of hedge funds, said Peter Smail, CEO of Fidelity’s institutional division, Pyramis.

Currently, assets in this unit have doubled to $150 billion over the last 18 months.

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