Mutual fund companies have found it difficult to make major inroads in the small business market, but Fidelity Investments is trying to make headway by selling and administering plans directly over the Internet.

Fidelity will begin setting up the plans this summer. While larger plans are sold through Fidelity's account executives, the e401k for small businesses will be sold directly off Fidelity's websites, fidelity.com and 401k.com.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.