Fifth Third Bancorp is enjoying growth in its health savings account business after improving its product and expanding its staff.

At Sept. 30, the Cincinnati banking company had nearly 55,000 health savings accounts with about $76 million in balances; that was 42% growth in accounts and 28% growth in deposits from a year earlier. Compared with two years ago, accounts are up 94% and account balances nearly 170%, according to Fifth Third.

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