Financial advisers are looking forward to 2010. In fact, 68% recently surveyed define their 2010 business mindset as one of acceleration and growth. Curian Capital LLC, an indirect subsidiary of Prudential, surveyed more than 1,800 independent financial advisers in an effort to gauge how the market downturn impacted their practices during 2009, and determine how it will shape their priorities for the year ahead.
Findings from the survey, titled “2010 Outlook for Adviser Priorities,” reveal that most advisers feel investor emotions impacted their ability to manage clients’ portfolios in 2009 and led them to increase the frequency and duration of their client meetings. The survey results also show that market volatility in 2009 increased client demand for more conservative investments and guaranteed income, prompting advisers to adopt a more tactical approach to portfolio construction.