WASHINGTON Perhaps the mutual fund industry could borrow a page or two from the playbook of Gordon M. Bethune.

Bethune is best known for his days as chairman and CEO of Continental Airlines, where he orchestrated what is easily the greatest corporate turnaround of the 1990s.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.