San Francisco-based Forward Management is looking to boost it sales and marketing efforts in anticipation of increasing advisor interest for alternative mutual funds.

First, the firm is prepping its second alternative road show, which is designed as half-day seminar, to educate advisors on the benefits of alternative products, according to Alan Reid, founder of Forward Management. The firm, alongside Altegris, Fortigent, Eaton Vance, Guggenheim and J.P. Morgan, is making stops in major markets such as Chicago, Phildelphia, Dallas and New York City within the next few months.

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