The future of the mutual fund industry will not be as patrician as its past. The U.S. is becoming less white, and the percentage of homes in which English is the first language diminishes all the time. Minorities like Hispanics and Asians make up an increasing percentage of the population.

This means that mutual fund companies must respond if they want their prospectuses read and their marketing and advertising materials to be effective to all audiences. It looks increasingly like mutual fund marketing and customer service will be conducted in several languages in the future to adapt to these changing demographics.

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