The mutual fund industry may be waiting in vain for inflows to return once the stock market shows steady signs of life, Dave Swanson, founder and managing principal of SwanDog Strategic Marketing, warns in a new whitepaper, “How to Save the Mutual Fund Before It’s Too Late.”

In conclusion, Swanson calls upon fund companies to respond in real time to market and economic conditions and to overhaul their shareholder communications completely. “Demand that your marketers and product team put forth a plan for how they are going to adapt their efforts to today’s environment and how they will start telling your story more effectively,” he says.

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