Rebranding might be the next hot mutual fund trend, Gregg Wolper of
Rebranding in and of itself isn't a bad thing--if the funds are actually taking a new direction or under new management, Wolper says. The trouble is some fund companies are well-oiled marketing machines that simply rebrand funds as a way to repackage, and sell, them.
Instead, Wolper advises investors, take a close look at a fund's management and performance history.