GETTING SOCIAL: The Rules, Recipe and ROI

Here is the three-part playbook to consult, as you get serious and more serious about communicating through social media.

The playbook includes a look at the regulatory landscape, a recipe of ingredients that your program should mix in and tips for determining how to measure the return you are getting on your investment in new forms of interactive communications.

PART I: The Rules

PART II: The Recipe

PART III: The ROI

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Mutual funds Money Management Executive
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