John Hancock has launched a microsite and accompanying advertisements addressing the many looming, difficult questions near-retirees have, such as how to leave a legacy, how best to work with a financial adviser, how to repair a beaten-down portfolio and how to juggle multiple financial goals including saving for retirement, taking care of aging parents and saving for a child’s education.

The site is called, and the television, print and online ads, titled “When We,” feature conversations between friends in which they recall a time when they were able to think about retirement as a concrete point in the future and are now concerned about whether that can become a reality or not. They talk about the looming question of “Will We” and focus on getting back to “When We.”

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