The Hartford has launched a new marketing campaign,” Two for Tomorrow,” advising Americans to take the 2% reduction in Social Security payroll taxes and use the money to boost their retirement savings.

The campaign is aimed at individual investors, plan sponsors and financial advisers, and The Hartford estimates it will reach 1.6 million retirement plan participants. It consists of web-based education tools and an emphasis on the benefits of matching contributions and tax-deferred savings. The Hartford notes that 2% saved over 30 years could add up to more than $83,000.

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