Liquid alternative provider IndexIQ, is celebrating a milestone. The company reported this month that it has surpassed the $1 billion AUM mark.

Adam Patti, IndexIQ’s chief executive officer, attributed the growth to interest from the advisor and retail channels. “In a few short years, liquid alternatives have gone from a novelty to playing an important role in a diversified investment portfolio and we’ve seen strong interest in our offerings from the institutional and retail advisor channels,” he said, in a statement.

Patti also said that advisor education had played in an important role in the firm’s asset growth. “Because we were doing something new, education had to play a leading role in our outreach efforts. Since we strongly believe that you should never stop learning, we’re also very grateful for all of the assistance and insights that our Academic Board has brought to bear for our team and our product line over the last few years as well.”

IndexIQ offers ETFs, mutual funds, separately managed accounts, and model portfolios. The company launched its first mutual fund in 2008 and its first exchange traded fund in 2009.

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