Say goodbye to Locust Street Securities and Washington Square Securities. No, the firms arent closing shop, but their names will vanish at year-end, as parent ING joins the two firms together. Characterizing the move as an "integration," the ING Advisors Network said the new entity would be known as ING Financial Partners, Inc., starting Jan. 1. Karl Lindberg, currently president of Locust Street, will be the CEO of the new firm.
"Its a win for the reps," said Valerie Brown, head of channels and national sales manager at the ING Advisors Network. "This is because of the strong consumer acceptance of ING." It was felt that the identification with the ING name and its distinctive lion logo would help the firms attract clients.