Equity market volatility and investors’ subsequent flight to fixed income seems to be spurring product manufacturers to focus more on an area that currently has seen sparse investor interest: International fixed income.

Just 7.7% of all U.S. households report owning any international fixed income holdings at all, compared to 17.3% who say they own U.S. Treasury bonds, according to a Cerulli report. A further 9.5% of U.S. households own municipal bond funds and 7% owns U.S. corporate bonds.

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