kasina’s new social media report ranks Vanguard, Sun Life, iShares, Putnam Investments and Franklin Templeton Investments as the top five asset managers for social media practices. It also reveals that only 26% of firms have quantifiable objectives for their social media return on investment.

As a result, three-quarters are missing valuable opportunities to develop more effective campaigns that drive bottom-line results and demonstrate the value of social media to gain more resources and firm-wide participation, according to kasina’s Building a Competitive Social Media Competency report.

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