As many other previous experts, studies and polls already have indicated, the insurance industry is still slow to accept and adopt social media. Continuing this trend, new survey results show life insurance producers don’t believe social media is helping them to generate leads.

Mintel Comperemedia, a service that provides direct marketing competitive intelligence, recently polled 214 independent life insurance producers. Seventy percent use at least one social media site, but only half report using their accounts for business purposes.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access