Mansueto Aims to Turn Morningstar's Website into 'Super Site'

Joe Mansueto, chairman of Morningstar, has even bigger plans for his company: to deliver a "seamless, integrated solution" like Microsoft Office, the Chicago Sun Times reports.

Mansueto made the comment during an annual shareholder meeting at which he revealed that Morningstar plans to unveil additional research products—namely covering hedge funds, foreign currencies, commodities, retirement planning and portfolio analytics—and turn its website into a launch pad, or “super site,” for all of its products and services.

Mansueto plans to continue to serve individuals, financial planners and institutions, thereby covering the entire financial services industry and achieving “critical mass,” he said.

Morningstar’s revenue rose 39% in 2006 and typically posts profits of 25% or better.

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