Joe Mansueto, chairman of Morningstar, has even bigger plans for his company: to deliver a "seamless, integrated solution" like Microsoft Office, the Chicago Sun Times reports.

Mansueto made the comment during an annual shareholder meeting at which he revealed that Morningstar plans to unveil additional research products—namely covering hedge funds, foreign currencies, commodities, retirement planning and portfolio analytics—and turn its website into a launch pad, or “super site,” for all of its products and services.

Mansueto plans to continue to serve individuals, financial planners and institutions, thereby covering the entire financial services industry and achieving “critical mass,” he said.

Morningstar’s revenue rose 39% in 2006 and typically posts profits of 25% or better.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.