Joe Mansueto, chairman of Morningstar, has even bigger plans for his company: to deliver a "seamless, integrated solution" like Microsoft Office, the Chicago Sun Times reports.

Mansueto made the comment during an annual shareholder meeting at which he revealed that Morningstar plans to unveil additional research products—namely covering hedge funds, foreign currencies, commodities, retirement planning and portfolio analytics—and turn its website into a launch pad, or “super site,” for all of its products and services.

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