Graylyn Associates of Chatham, Mass. and Financial Research Corp. of Boston have organized a mutual fund marketing conference called MarkeTrends and scheduled to be held Oct. 6 in Boston.
Graylyn Associates has created a new trade organization called the Society of Strategic Planners and Marketing Professionals. Participants in the conference will have the opportunity to join the society this year at no extra charge.
Besides the MarkeTrends conference, the society plans to organize seminars and workshops as well as publish market research semi-annually. The first of those reports is due to be published by the October conference.