Big data may be a double-edged sword for advisers considering upgrading their marketing department.
"Data is sexy and scary," says Dynasty Financial Partners' new marketing director Gordon Abel. "A lot of people are talking about it and it has a lot of promise. But a lot of times people don't know what to do with it, and too much data can be paralyzing."
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access