Bank of America's Merrill Lynch Wealth Management has launched a new U.S. marketing campaign, "help2retire___," to illustrate individuals' evolving retirement priorities and personal aspirations. Budgeted at $20 million, it launched last Monday and is scheduled to run through the end of April on broadcast network and national cable TV, as well as print and online consumer and trade magazines, including sister publication Financial Planning.

The campaign encourages individuals to "fill in the blank" by identifying aspects of their working and financial lives they would like to put an end to by working with a Merrill Lynch financial adviser.

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