Emerging markets shop Mirae Asset Global Investments (USA) is looking to corner the distribution market using the term “Great Consumer” for its funds.

According to the firm, the United States Patent and Trademark Office has approved the term for publication in the USPTO’s Official Gazette and will register the mark later in 2012. Publication in the Official Gazette is the final step before a trademark’s official registration.

So what’s Mirae’s fixation with the “Great Consumer” them? According to the firm’s research, there will be about 960 million middle class “Great Consumers” in the emerging markets by 2020. In comparison, the Baby Boomers’ impact on the U.S. economy arose from the purchasing power of 77 million Americans born between 1946 and 1964. Like the Boomer, Mirae Asset believes that the Great Consumer consumption patterns will have tremendous growth implications for companies in industries beyond just the consumer staples and discretionary sectors.

“Our conviction in the Great Consumer concept, and the investment products we’ve developed from it, has led us to file the application with the U.S. Patent and Trademark Office,” stated Peter Graham, president of the Mirae Asset Discovery Funds.

“Our lineup of Great Consumer funds provides products for investors to participate in this trend that has the potential to transform the world’s developing economies over the coming decades. We believe this theme will shape emerging markets investing much the same way that the Baby Boom did in the U.S.”




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