Taking a cue from one of its competitors, Morgan Stanley is examining whether it should change the brand name of its mutual funds to help boost sales, Dow Jones reported.

Although the New York investment banker's asset management group, which boasts $431 billion in assets under management and sells its funds under the scandal-tarnished Van Kampen moniker, is its best-performing business unit, newly minted CEO John Mack said it's been underperforming and might need a change.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.