Until now, no other ETF has made it possible for investors to bet on all 4,000 stocks in the index. Instead, investors had the option of the QQQ ETF, which is tied to the Nasdaq 100 index, the Journal reported.
Observers speculated that Nasdaqs new ETF will be a draw for QQQ investors who are interested in diversifying their portfolios. In addition, index investors have become increasingly enamored with ETFs, driving growth in that sector from a few billion dollars in assets in 1998 to nearly $70 billion this year, according to the Journal.