While WisdomTree currently offers exchange-traded funds based on dividends, it is planning to offer new ETFs based on corporate earnings, The Wall Street Journal reports.

Indexuniverse.com, a website that tracks products tied to indexes, called the move “shocking,” saying in a recent report, “WisdomTree previously trumpeted dividends as the most transparent, least corruptible ‘fundamental’ investing statistic, and the company’s intellectual underpinnings are based on detailed research correlating high dividend payments with excess returns. The switch to a different fundamental factor is remarkable.”

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