GuaranteesMatter.com, a microsite from New York Life Insurance, is designed to offer consumers educational and planning materials to help them navigate the changing financial landscape, by showcasing guaranteed products.
The website includes animated videos, interactive tools and information about the strengths of a mutually owned insurance company over a publicly traded one.
“In a time when we believe more consumers are looking to save rather than spend, to mitigate risk rather than shoot for the big return, this site identifies a customized solution set for consumers when there are no more important words than ‘guarantees matter’,” said Ken Hittel, VP of New York Life’s corporate Internet department. “We believe that the company’s mutual form of ownership, financial strength, highest possible ratings from all four ratings agencies, and robust sales growth show that when guarantees matter, consumers are choosing New York Life. For 165 years, New York Life has delivered on its promises to its policyholders and it is our belief that today consumers are seeking new resources from high-quality companies when they look to educate themselves about their financial needs.”
The site’s “Retirement Maximizer” and “Guaranteed Solutions Explorer” provide personalized results that guide users to tailor-made plans for achieving those goals.