New York Life Insurance has secured the rights as the presenting sponsor of the 2010 Big East Men’s and Women’s Basketball Championships. The men’s championship is taking place March 9-13 at Madison Square Garden, and the women’s games will be held March 5-9 at the XL Center in Hartford, Conn.

As the presenting sponsor of both tournaments, New York Life will be designated as the exclusive life insurance company of the games and receive prominent exposure inside and outside the two host arenas.

New York Life will also run an extensive print, radio and online presence in conjunction with both events, as well as a major media package on ESPN telecasts of both men’s and women’s regular season league and tournament games. Last year, New York Life was the online sponsor of the tournaments.

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