Barclay's Global Investors (BGI) is launching nine new exchange-traded funds based on the Morningstar style box methodology, a move that will bolster its already dominant position in the ETF space. Barclay's owns more than 65% of the market share in the ETF business.

The new Morningstar iShares cover each of Morningstar's nine style categories, including large value, medium blend and small growth.

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