Nuveen Investments, long known for its closed-end mutual funds, which appeal to high-net-worth investors, has launched seven open-end funds to appeal to middle-market retail investors, MarketWatch reports.

That brings its total tally of open-end funds to 46—evidently a smart move for the company, since assets in these funds in the first three quarters of this year rose 50%, with $2.6 billion in net flows. Over the past three years, assets have risen 30%, and now stand at $18 billion.

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