With investors moving so much money into cash and cash-equivalent instruments to avoid the continually downward spiraling stock market, it has never been more important in the history of modern investing for mutual fund companies to reach advisers and investors with forceful yet honest messages about the value of long-term investing and areas of the market that are safe, outpacing benchmarks or, perchance, even delivering positive returns.

That was the overriding message in the "Survive and Thrive in a Changing Market" webinar conducted last Wednesday by the National Investment Company Service Association.

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