Way to go. Some marketing experts are beginning to get it right. The "Magical Mystery Tour" that's been the past 60 years of Baby Boomer buying power doesn't have to end with mutual fund companies instilling the dreaded fear of outliving one's retirement savings, dying impoverished and, possibly, alone.

Sociologists and demographic experts are beginning to map out the motivations of aging Boomers for the asset management industry, and it's an inspirational picture of self-sufficient mavericks.

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Insight and analysis into the management, marketing, operations and technology of the asset management industry.