Sanctuary must pay $2M to resolve messy management transition

Sanctuary Wealth's awkward handoff to new executives who have turned a small brokerage into a recruiting powerhouse will require the firm to pay $2 million in damages to the onetime CEO.

Sanctuary Wealth Group, Sanctuary Advisors and the predecessor firm that Sanctuary founder Jim Dickson's team rebranded four years ago into Sanctuary Wealth must pay the ex-CEO of the predecessor company $2.08 million in compensatory damages and a procedural sanction under a Nov. 17 award in FINRA arbitration. The Indianapolis-based panel also recommended the expungement of the official reasoning listed on FINRA BrokerCheck record for Sanctuary's July 2019 termination of Mark W. Damer, the former CEO of predecessor firm David A. Noyes.

Since Dickson, a 20-year Merrill Lynch executive, joined the relatively small firm and turned it into Sanctuary, it has reached a footprint of about 80 independent practices managing $25 billion in client assets and attracted financing from Italian asset manager Azimut Group and private credit firm Kennedy Lewis Investment Management. Dickson's team has displayed success in recruiting from his former firm and other wirehouses. Damer accepted a demotion to become a financial advisor in order to complete his 30-year career but was later fired. The "termination came as a surprise," according to his attorney, Scott Starr of Starr Austen & Miller. Sanctuary cited concerns about compliance and supervision, which Damer vehemently denies.

In an interview, Starr declined to share Damer's statement of claim or provide many details about what prompted the firing or the sanctions during the arbitration proceedings. Sanctuary's violation of Damer's executive employment and transition agreement led the panelists to order the damages and call for the expungement of the "defamation" from his record, Starr said.

Damer, who is still an advisor based in Indianapolis with a firm called Thurston Springer, feels "very good" about the arbitration decision, Starr said. "He's very happy to have this chapter of his life over. He feels vindicated. He believes that the panel decision makes it clear that he had done nothing wrong."

Industry news outlet AdvisorHub first reported the arbitration decision. 

In an emailed statement, representatives for Sanctuary pointed out that the panel's decision ordered Damer to transfer ownership of his remaining 6,200 shares in the Noyes company to Sanctuary. Damer had requested damages of nearly $18 million, while Sanctuary denied his allegations and responded with its own counterclaim seeking $3.6 million.

"The FINRA decision is the result of a legacy employee matter involving a former executive of David A Noyes," Sanctuary spokeswoman Michaela Morales said in a statement. "We stand by our decision to no longer employ this executive and that decision is not challenged by this ruling. We are pleased the arbitration panel has awarded the return of thousands of Noyes shares to Sanctuary Wealth. At all times we acted in our clients' best interests."

Brokerage launch complications
Changes in management or ownership often lead to lengthy litigation as incoming teams seek to retain as many advisors and client assets as possible from the prior regime. 

When a brokerage entity such as Noyes and its current brand name of Sanctuary Securities is involved in such a transition, the need to win over the existing advisors looms large to any new manager or investor, according to Bill Hamm, who launched Tampa, Florida-based brokerage and registered investment advisor Independent Financial Partners in 2019. Hamm's firm endured a recruiting onslaught by LPL Financial when it left the giant to create its own brokerage. These days, the firm has around 265 advisors in a business that is attracting prospective investors' bids as well, Hamm said.

"If they were to buy us, our advisors would get hit with a higher cost of doing business because we're probably as competitive as anyone out there," Hamm said. "It's all a function of the numbers and how they work."

The nature of the transition from Noyes to Sanctuary remains largely under wraps, since FINRA arbitration is nonpublic and award documents rarely contain much detail. 

When Indianapolis-based Sanctuary Wealth launched in 2018, the company's press release described it as "a new division of 110-year-old Noyes Group," which was "one of the oldest securities firms in Chicago." Azimut acquired a 55% stake in Sanctuary Wealth in 2021 with an investment of $50 million, and the wealth management firm obtained an additional infusion of $175 million this year through a convertible loan from the managed funds of private credit firm Kennedy Lewis Investment Management. 

The technical parent firm of Sanctuary Securities that's now majority owned by Azimut, Sanctuary Wealth Group, has been its sole shareholder since January 2015, according to the company's detailed BrokerCheck record. David A. Noyes shows up in the disclosure as well, alongside the names of independent practices that use Sanctuary's brokerage and RIA.

"When you join Sanctuary Wealth Partners, you can be confident you are joining an exclusive firm of the most forward-thinking advisors in the business," L.H. Bayley, the chairman of the board of Noyes Group, said in a statement upon the launch of Sanctuary in 2018.

In the press release, Sanctuary unveiled an incoming team with $1.7 billion in assets under management that left Wells Fargo Advisors, a harbinger of the many large recruits that have joined in the years following the rebranding.

"We are thrilled to open the doors to Sanctuary and its model of partnered independence," Dickson said in a statement at the time. "Our vision is to enable our elite network of advisors to build the careers they've dreamed of with a true sense of entrepreneurship, transparency and the highest levels of client service." 

The case
Damer, the onetime CEO of Noyes, was "supportive" of that approach, which reflected "just a changing of the old guard into the new guard," said his attorney, Starr. About eight months after the unexpected termination, he filed an arbitration claim against Sanctuary and Noyes accusing the firm of violating the transition agreement, as well as fraud, defamation, conversion and interference with business relationships, according to the award. In the BrokerCheck comment on Damer's July 2019 firing, the company cited "allegations concerning the accuracy and completeness of certifications involving the firm's compliance and supervisory processes."

"Mr. Damer emphatically denies the characterization of his departure from David A. Noyes," he said in response on BrokerCheck. "Mr. Damer executed all certifications required of his role accurately and completely."

Six months after the filing of the arbitration claim, a former client of Damer's filed a separate claim seeking $150,000 in damages for alleged unsuitable investments in alternative products, according to BrokerCheck. Without any contribution from Damer, Sanctuary settled the case in March for $57,500, his detailed BrokerCheck file shows. Sanctuary had denied Damer's allegations against his former firm and accused him of breaches of fiduciary duty and contract, along with fraud and other claims involving "misconduct by Damer while serving as a corporate officer," according to the award document.

In two separate orders in December 2021 and April 2022, the panel awarded Damer "reasonable" attorney fees and costs that it assessed at $20,000 in September just before the last rounds of hearing sessions in the case. Damer must pay $5,250 of the hearing session fees, compared to $32,250 in costs to be paid by Sanctuary. 

The panelists approved the deletion of Sanctuary's explanation for Damer's departure, to be replaced by language saying that the "company wishes to move in a different strategic direction." To replace the explanations permanently, Damer needs to get confirmation of the award in court and forward a copy of the decision to FINRA's Credentialing, Registration, Education and Disclosure Department.

"In the end it was a breach of contract case," Starr said. "They had counterclaimed against Mark for a huge amount, and the panel found that they were entitled to nothing on the counterclaim. The expungement award was, in our opinion, a vindication of Mark. They didn't just say, 'Remove the bad marks.' They told Sanctuary what to say. That was very important to Mark."

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