Insurance organizations need to make capitalizing on social media a higher priority, a new report says.

The report, authored by Karen Furtado, partner of Boston-based SMA Strategy Meets Action and Timothy Radwanski, VP Client Services of Boston-based Convertiv, says beyond obvious applications such as brand building, use of social media offers many business benefits.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access