Socially responsible investing has increasingly become hot over the past five years with much of that growth fueled by investors' desires to "marry the utilitarian and expressive characteristics of their investments,'' according to Sheldon McFarland, co-author of a new study, Three Hurdles to Implementing an SRI Mutual Fund Strategy.

McFarland is also vice president of Portfolio Strategy at Loring Ward, a San Jose, Calif.-based investment management shop.

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