Clear, consistent messages about what makes a fund stand apart and serve a particular investment purpose well is what, in turn, makes a fund manager stand apart in the eyes of present or potential customers.

Here is a discussion on the importance of well-thought out messaging, between fund manager James Dailey, principal, TEAM Financial Asset Management, Paula Jurcenko, senior vice president, director of product management and sales, Huntington Asset Advisors, marketing consultant Dan Sondhelm, senior vice president, SunStar Strategic, and moderator Tom Steinert-Threlkeld, editorial director of Money Management Executive.

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